From concept to implementation, 32Group can help you find successful Media and Advertising solutions for your business.

Advertising is an audio or visual form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Sponsors of advertising are typically businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser pays for and has control over the message. It differs from personal selling in that the message is non-personal, i.e., not directed to a particular individual. Advertising is communicated through various mass media, including traditional media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social media, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement or “ad” for short.

Commercial ads often seek to generate increased consumption of their products or services through “branding”, which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. We are proponents of the idea that advertisement is the best medium for promoting one’s business and reaching the biggest amount of people possible. We always strive to provide the best advertisement solutions for our clients needs in order to expand their business and build on their success.32Promotions

For the promotion of your company, your services, your products, your brand, 32Group Promotions offers you a large variety of promotional merchandise, adaptable to different cultures and countries. From posters, stickers, mouse pads, pens to t-shirts, towels, bracelets etc… a large offer of give aways for your events, exhibitions, product launches etc… Most promotional items are relatively small and inexpensive, but higher-end items are an alternative option such as for example expensive perfumes, leather goods, and electronics items. Consult our catalogue : 32Group Promotions

 

Zefyr is the exclusive communication and design arm of 32Group. The aim is to match communication with action. There is always a spark in each product or within each company that needs lighting. Over the past four years, Zefyr’s clientele has included major European banks and financial companies. Contact us if you are looking for creative ideas.

 

32Group has also been active in publishing GOOD NEWS MAGAZINE in Dubai – UAE for several years. What has made our magazine unique is the concept of sharing “good news” with the readers; something that we all need more of in the world we are living in today.